Why small businesses are the #1 cyber target
Three reasons attackers prefer SMBs over enterprises. One: defense gap. Small businesses typically run a fraction of the security tooling that enterprises do, with no dedicated security staff and IT often handled by a generalist. Two: payment likelihood. Small businesses tend to pay ransoms because the alternative — going down for weeks — is existential. Three: easier social engineering. With fewer employees and tighter relationships, a single well-crafted phishing email to the right person succeeds far more often than at an enterprise.
This isn't speculation. Verizon's 2024 Data Breach Investigations Report puts SMB attacks at 43% of all breaches. Sophos's 2024 State of Ransomware report finds Canadian SMBs face an average of $200,000 in total incident cost. And the trend is up, not down — ransomware groups have shifted explicitly toward SMB targets in the past three years because the economics work better for them.
We thought we were too small to be a target. Then a real estate investor in our office was hit with ransomware that cost them $180,000 and three weeks of downtime. We called Always Beyond the next day. Six months in, our security posture is unrecognizable from before.
— Operations Manager, Calgary professional services firm (18 employees)